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"Guide to Casino Gambling" | Press | Book | Credit Application |
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Steve Cyr's Press
ARE YOU A PLAYER...GET ALL YOU DESERVE
by Steve Cyr
I've been a casino host for over fifteen years and still can't believe how many gamblers don't know how to get the treatment they deserve! Without players, casinos couldn't exist and I'd be out of a job!
As an independent host I formed a company called H-SIX, High Roller Hosts. My job is to get each gambler the best deal in: complimentary rooms, food and beverage, concerts and show tickets, betting limits, discounts on losses and access to the high roller world.
You don't have to be a whale to be represented by H-SIX. I handle customers with a weekend bankroll from $5,000 to $5 million dollars. I handle the construction worker who plays $50 a hand -- to Larry Flynt who bets $45,000 a hand. I take care of starts who gamble and I can take care of you. I'm not a corporate stiff casino host that only handles one property and doesn't appreciate players. I make sure every player receives the comps they deserve at all seven properties. I can take care of you in California, Nevada, the Bahamas, and even in the Caribbean.
THE NEW CASINO ENVIRONMENT
With the explosion of legalized gambling and a casino in virtually every state across the country, competition for players is stiff. Not to mention the fact that the world's best gaming resort cities are spending millions of dollars each year out-building and out-marketing in order to capture their share of the pie.
Each property wants their share of good players; each player wants their share of a good time. That's why YOU NEED A COMPANY LIKE H-SIX.
The 'Dealer and Pitboss' era has shifted. The person who holds the cards now is the Casino Host. The Casino Host is the opener and the closer and can literally make or break casino revenue.
THE H-SIX FORMULA
H-Six is a unique business model that exploits the new casino environment. H-Six is a network of independent high roller hosts who PAIR PLAYERS WITH PROPERTIES all around the world. It's a strategic partnership set up to nurture long-term relationships between casinos and customers linked together by the integral ingredient -- the Casino Host.
H-Six's success, in a word, can be defined by RELATIONSHIPS. These relationships are unparalleled and far-reaching. H-Six's circle of influence is virtually anyone who makes the town tick. Gamblers know that they can win or lose money in any casino. What makes the difference is their experience along the way. H-Six and their hosts have the character and the connections to maximize that experience.
THE H-SIX CUSTOMER
Players want to have a good time. They want flexibility. They want freedom. They want the best bang for their buck. HIGH ROLLERS WILL FOLLOW GOOD CASINO HOSTS.
H-Six's customers range from well-known celebrity gamblers including Michael Jordan and Larry Flynt to the most private whales in the world. Bottom line: the profile of an H-SIX CUSTOMER IS A VERY SERIOUS GAMBLER.
What distinguishes an H-SIX customer is not how much they'll win in a casino but HOW MUCH THEY'RE WILLING TO RISK. H-SIX's top ten players have an average bet of $60,000 a hand.
H-SIX's biggest player sums up the customer experience: "Steve Cyr is a no pressure kind of guy, but he has a way of making you want to do things he wants you to do. He shows you what you can have if you play, and believe me, it's something you don't want to pass up," says Ramy (a highroller).
OTHER ARTICLES
Las Vegas Dreams | Co-Ed Magazine | Nevada Magazine | Casino Player | Player | FHM | Details | USA Today | Associated Press
Cigar Aficionado 2002 | Cigar Aficionado 2003 | Dirty Dozen | Las Vegas Life 2002 | Las Vegas Life 2004




